Let’s say you have researched and pinpointed your target market, and it’s a niche market. How do you reach them with an effective campaign to hook them and keep them coming back for more? The answer: video marketing.
Statistics show that 90% of shoppers find videos instrumental in their ultimate purchasing decisions.
Perhaps just as telling, approximately 65% of your website visitors are more likely to choose your product or service based simply on the fact that you provided a high-quality
Many businesses and organisiations, big and small, are lacking this key element in their digital marketing strategy. Show-and-tell is the way of the world and if you can only tell, then you are missing out on a large portion of your market. Showing proves to your consumers and potential consumers that you really can—and will—deliver what they want. In this age of digitisation, mobile applications like Vine, Instagram, and even good ol’ YouTube are used by millions. We love to watch videos, share them and watch them again. This is where you want your business to be, literally in the palm of their hands.
What video does is show your consumers that you are not behind the times. Putting together even short videos displays that you are able to use all the tools available to you to interest them in your product or service. When we see images, especially video, it stands out in our minds and is more memorable than a block of text. Images plan themselves in our brains like slogan jingles, and right there is the ticket. Plant yourself in their mind and make them want to come back for more. Create videos for a campaign using any variety of media, entice them with fun and engaging content, and even make them laugh if that suits your business.
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- AUDIENCE40% of all youtube video is watched on smartphones.
- DESIGNThink Multiscreen - build for mobile
- ENGAGECreate in the moment and shareable experiences.
- COMMUNICATE85% of all Facebook video is view without sound making on-screen titles and essential storytelling device.